The overall business confidence index for H2 2015 (August 2015-January 2016) has not changed compared to H1 2015 (January 2015-June 2015) as the existing economic environment is stable for the defense industry and customer confidence will remain more or less the same for the next six months. However, companies are optimistic about growth prospects during the next six months owing to expectations of higher expenditure on new product development and renewed focus on improving operational efficiency and customer retention. Sales will be higher in North America during H2 2015 compared to H1 2015, whereas spend will increase slightly on mergers and acquisitions during H2 2015 compared to H1 2015.
– In total, 44% of industry executives indicate favorable or very favorable economic conditions in Asia and the Middle East
Over one-third of industry executives anticipate no change in customer confidence in the next six months
On average, defense industry executives forecast an increase of 2.9% in supplier prices for technology
New product development is the key area where respondents expect to spend more in the next six months
The performance of the Eurozone is the most pressing concern for the majority of executives with business operations in Europe and Asia-Pacific during H2 2015
Focus on expansion into markets has gained prominence among executives with business operations in North America in H2 2015 compared to H1 2015