The recently published audience research report on Syria aims to close this void and develop a reliable picture of what is going on ‘on the ground’. The main findings of the report are:– In Syria, television is the dominant media type with high usage and availability rates in all areas studied. Television is followed by online media, print media, and finally radio.– Media aligned with the Syrian government are leading in government-controlled areas, and opposition-aligned media are leading in opposition areas. There are indications that media not clearly aligned with a particular camp have a following across the board.– Pro-government and opposition audiences are deeply divided in their media following and in their perceptions about their communities. Being open to both media camps does not always translate into a stronger critical view of the media.
Source: Syria Audience Research 2016